Personalize buyer experiences to increase demand

Orchestrate customer journeys based on prospect buying behavior and preferences to engage with the right message at the right time in the right channel. Deliver messages triggered by transactions such as purchases, returns, and payments. Send personalized, contextual emails to the same contact as the journey evolves.

Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, and LinkedIn integration.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.

Align sales and marketing

Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.

Identify, target, and close top accounts with personalized, account-based content and nurture activities.

Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

Increase productivity and improve coordination between marketing and sales with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

Simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.

Make informed decisions

Improve marketing effectiveness with prebuilt dashboards and marketing analyzers—or build your own custom dashboards.

Test and choose the right content using built-in A/B testing and the ability to include fully rendered dynamic content. Send messages at the right time with smart scheduler, and improve open rates using spam score.

Better understand customer needs by monitoring the customer journey and gathering information using surveys from Microsoft Forms Pro.

Target the right audience and focus on the highest-priority leads by leveraging data from Dynamics 365 Customer Insights. Set up multiple lead-scoring models to enrich customer engagements.

Grow with an adaptable platform

Adapt marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.

Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using either built-in workflows or new Microsoft Power Automate workflows.

Enhance marketing campaigns and inform target segments with customer journey and segment APIs that can be used to integrate directly with Dynamics 365 Marketing and external systems.

Market globally while maintaining compliance with today’s privacy and compliance requirements and regulations. Request, capture, and store consent—a core tenet of GDPR—and drive your marketing activities based on consent given by your audience.