Why Your Jewelry Business Should Sell Online
Worth $2.7 million in 2018, the U.S. jewelry industry is strong.
The online share of the accessories market reached an all-time high in 2018 at 22% in North America — and is expected to grow 11% by 2021.
To top it off, global online jewelry sales are predicted to reach a market value of $340 billion by 2023, later reaching $645 billion by 2035.
In addition to the data, jewelry is a great fit for eCommerce as products are lightweight and easy to ship, come in many variations, and can be customized.
Bringing your jewelry business online lets your customers shop from anywhere at any time and gives your business a competitive edge by bridging online and offline experiences, all thanks to technological advances.
How Established Jewelry Businesses Can Sell Online
The complexity of your business can present challenges when bringing your products online. However, with the right eCommerce strategy and tools, you can grow your jewelry sales and customer base.
1. Research eCommerce websites that sell jewelry.
Before launching your online jewelry store, you’ll want to do some research on top performers in the space.
Routeget Technologies delivers top-notch eCommerce websites. Each online store is composed of a user-friendly website design, seamless cart functionality, mobile optimization, promotional campaign management, and high-quality product and marketing content.
RCommerce – an eCommerce proprietary framework that allows users to easily navigate the entire customer journey, from the homepage to the product detail page, to checkout.
Their gateway marketing content highlights current promotions, new products, and seasonal collections, while detail pages offer more in-depth information including reviews, product details, and specifications.
RCommerce Designs ignites the customer journey with a content-driven experience. Their fine jewelry catalog is married with on-brand messaging of the product’s quality and everyday practicality.
When customers arrive at the product detail page, they find product variations (like color and size), financing options through Affirm, and detailed information on shipping and return policies for the specific item.
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