Digital Transformation for Omnichannel Retail and E-Commerce
Shoppers move between store, web and app without thinking about channels. Routeget connects stock, orders, pricing and fulfilment so every channel shows the same truth.
30+
clients served
$15M+
Savings Delivered
15+ yrs
Serving the Sector
20+
Projects Delivered
Omnichannel Retail and E-Commerce: where the market stands today
A fact base for planning. All figures below are third-party research estimates, not Routeget data, and they differ by how each firm defines the market.
Unified commerce
Retailers unify stores, online and marketplaces, using stores as fulfilment points.
About US$6.4 to 8.3 billion for omnichannel software
Market Research Future and Polaris Market Research size omnichannel software and platforms in this range; the underlying retail market is far larger.
About 8.5% to 12.0% CAGR
Publishers project fast growth, with specialised platforms projected higher by Dataintelo.
Stock accuracy and fulfilment speed
Accurate stock and flexible fulfilment cut lost sales and cost per order.
Sources: Market Research Future; Polaris Market Research; Dataintelo; Research and Markets. Figures vary by publisher and definition; verify before external citation. Estimates retrieved October 2026 and subject to each publisher’s definitions; verify against the publisher before citing externally.
End-to-end digital transformation
Strategy, platform selection, integration and data work delivered as one programme.
Consumer and customer data models
Products, customers, orders and service data designed for consumer-facing industries.
Demand-to-delivery visibility
Demand, stock, production and delivery shown in one connected view.
Store, plant and partner integration
Connections between channels, operations, suppliers and finance.
Four pressures that shape omnichannel retail & e-commerce operations
These are the recurring problems we see when store, online, marketplace and fulfilment operations run on disconnected systems.
Capabilities built for store, online, marketplace and fulfilment operations
Pick the area closest to your priority. Each can be delivered on its own or as part of a wider programme.
Plan retail products supply around real demand.
- Demand forecasting by channel and season
- Replenishment and production planning
- Assortment and range planning
- Promotion planning and uplift tracking
Make, move and serve efficiently.
- Production or service scheduling
- Warehouse and store stock accuracy
- Order management across channels
- Returns and exceptions
Know the customer and the channel.
- Customer and loyalty data
- Pricing, discounts and offers
- Marketplace, store and online integration
- Service and warranty requests
See margin by product and customer.
- Margin by product, channel and customer
- Supplier and partner terms
- Cash flow and working capital
- Management dashboards
Two scenarios where connected data changes the day-to-day
These are illustrative scenarios that describe the business objective. They are not customer case studies.
Fulfilling from the best location
Orders route to the store or warehouse with the stock at the lowest cost.
Business objective: cut delivery time and cost.
Handling returns anywhere
Returns are accepted in any channel and restocked correctly.
Business objective: improve customer experience and stock accuracy.
How we approach delivery and evidence outcomes
We do not publish unverified customer figures on industry pages. This is how we make outcomes measurable in an engagement.
Baseline first
We agree the starting measures with you before design, such as stock accuracy, order fulfilment time and return rate.
Delivery in stages
Releases are phased by site and process, so each stage is tested against real operations before the next.
Measured against your targets
Dashboards report the baseline measures from go-live, so benefit is judged on your data.
Examples of Routeget engagements can be discussed in a discovery call, subject to client approval for each reference.
Why Routeget for omnichannel retail & e-commerce
We bring a delivery approach built around the realities of channel conflicts, stock accuracy and delivery expectations.
Channel and fulfilment depth
We build one product, price and stock model so every channel sells and ships from the same facts.
Integrated, not stitched together
Planning, operations, channels, customer and finance share one data model, so operational and financial records reconcile.
Phased, low-disruption rollout
We plan releases around festive sales, launches and returns peaks to protect service levels.
Data you can act on
Analytics are designed with your operations team, so measures reflect how your plants actually run.
Related reading from the Routeget team
Perspectives on the supply chain, data and integration topics behind this industry.
Why Automating our Supply Chain is Crucial to your Business Success
Why supply chain automation matters for service levels, cost and resilience.
The Evolving Landscape of Data Modernization Engineering
Trends in data modernization engineering and how they affect enterprise platforms.
AI attracts a new generation while assisting Argentine small producers and winemakers in competing
How AI is helping small producers compete in demanding markets.
Explore adjacent industry practices
Plan your omnichannel retail & e-commerce digital foundation with Routeget
Book a 30-minute discovery to walk through your stores, websites, marketplaces and fulfilment centres and your priorities with a Routeget industry specialist.
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Omnichannel Retail & E-Commerce: questions buyers ask us
How do you engage with a omnichannel retail & e-commerce business?
We usually start with a short discovery and a process review of one category across store and online. From there we propose a phased scope, which can be fixed-scope for defined releases or a time-and-materials team for ongoing improvement.
Can you integrate marketplaces?
Marketplace orders and stock sync through standard connectors.
Do you support click and collect?
Store pickup orders reserve stock and track handover.
Who owns the data and the configuration?
You do. The solution runs in your own environment, and configuration, data models and reports are documented and handed over so your team can maintain them.
How do you approach pricing and timelines?
Pricing and timing follow scope, including the number of SKUs, channels and fulfilment locations. We share an estimate after discovery, with assumptions and exclusions stated, and we confirm timelines only after reviewing your landscape.