Digital Transformation for Retail and Consumer Packaged Goods
Retail and consumer brands win on availability, price and speed. Routeget connects demand, stock, promotions and channel data so shelves are full and margins are protected.
30+
clients served
$15M+
Savings Delivered
15+ yrs
Serving the Sector
20+
Projects Delivered
Retail and Consumer Packaged Goods: where the market stands today
A fact base for planning. All figures below are third-party research estimates, not Routeget data, and they differ by how each firm defines the market.
Value, convenience and digital
Shoppers seek value, convenience and personalised offers across stores and online.
About US$11.8 to 14.1 trillion
Woodstone Research and Market Research Reports size the global consumer goods market in this range.
About 4.1% to 4.3% CAGR
Grand View Research and others project steady growth led by emerging markets.
Availability and promotion return
Matching stock to demand and measuring promotions raises sales and cuts markdowns.
Sources: Woodstone Research; Market Research Reports; Grand View Research. Figures vary by publisher and definition; verify before external citation. Estimates retrieved October 2026 and subject to each publisher’s definitions; verify against the publisher before citing externally.
End-to-end digital transformation
Strategy, platform selection, integration and data work delivered as one programme.
Consumer and customer data models
Products, customers, orders and service data designed for consumer-facing industries.
Demand-to-delivery visibility
Demand, stock, production and delivery shown in one connected view.
Store, plant and partner integration
Connections between channels, operations, suppliers and finance.
Four pressures that shape consumer operations
These are the recurring problems we see when planning, replenishment, promotion and fulfilment operations run on disconnected systems.
Stock-outs and overstock
Forecasts do not reflect channel sell-out, so shelves are empty or full.
Fulfilment across channels
Store, online and wholesale orders use separate processes.
Capabilities built for planning, replenishment, promotion and fulfilment operations
Pick the area closest to your priority. Each can be delivered on its own or as part of a wider programme.
Plan consumer products supply around real demand.
- Demand forecasting by channel and season
- Replenishment and production planning
- Assortment and range planning
- Promotion planning and uplift tracking
Make, move and serve efficiently.
- Production or service scheduling
- Warehouse and store stock accuracy
- Order management across channels
- Returns and exceptions
Know the customer and the channel.
- Customer and loyalty data
- Pricing, discounts and offers
- Marketplace, store and online integration
- Service and warranty requests
See margin by product and customer.
- Margin by product, channel and customer
- Supplier and partner terms
- Cash flow and working capital
- Management dashboards
Two scenarios where connected data changes the day-to-day
These are illustrative scenarios that describe the business objective. They are not customer case studies.
Keeping shelves available
Sell-out and stock data drive replenishment by store and channel.
Business objective: raise sales and cut waste.
Measuring promotions
Promotion cost, uplift and baseline appear together.
Business objective: keep only offers that pay back.
How we approach delivery and evidence outcomes
We do not publish unverified customer figures on industry pages. This is how we make outcomes measurable in an engagement.
Baseline first
We agree the starting measures with you before design, such as on-shelf availability, promotion return and inventory turn.
Delivery in stages
Releases are phased by site and process, so each stage is tested against real operations before the next.
Measured against your targets
Dashboards report the baseline measures from go-live, so benefit is judged on your data.
Examples of Routeget engagements can be discussed in a discovery call, subject to client approval for each reference.
Why Routeget for consumer
We bring a delivery approach built around the realities of fast-changing demand, promotion pressure and many channels.
Category and channel depth
We link demand, stock and promotion data by category and channel so decisions reach shelf and cart.
Integrated, not stitched together
Planning, operations, channels, customer and finance share one data model, so operational and financial records reconcile.
Phased, low-disruption rollout
We plan releases around festive peaks, promotions and new-product launches to protect service levels.
Data you can act on
Analytics are designed with your operations team, so measures reflect how your plants actually run.
Related reading from the Routeget team
Perspectives on the supply chain, data and integration topics behind this industry.
Why Automating our Supply Chain is Crucial to your Business Success
Why supply chain automation matters for service levels, cost and resilience.
The Evolving Landscape of Data Modernization Engineering
Trends in data modernization engineering and how they affect enterprise platforms.
AI attracts a new generation while assisting Argentine small producers and winemakers in competing
How AI is helping small producers compete in demanding markets.
Explore adjacent industry practices
Plan your consumer digital foundation with Routeget
Book a 30-minute discovery to walk through your categories, suppliers, stores and online channels and your priorities with a Routeget industry specialist.
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Consumer: questions buyers ask us
How do you engage with a consumer business?
We usually start with a short discovery and a process review of one category and its top stores or channels. From there we propose a phased scope, which can be fixed-scope for defined releases or a time-and-materials team for ongoing improvement.
Can you unify store and online stock?
One stock view feeds all channels with allocation rules.
Do you support suppliers and brands?
Supplier, brand and retailer data are linked for planning and settlement.
Who owns the data and the configuration?
You do. The solution runs in your own environment, and configuration, data models and reports are documented and handed over so your team can maintain them.
How do you approach pricing and timelines?
Pricing and timing follow scope, including the number of SKUs, stores and channels. We share an estimate after discovery, with assumptions and exclusions stated, and we confirm timelines only after reviewing your landscape.